The About Love Scholarship

Following the launch of the ABOUT LOVE campaign starring The Carters, Tiffany & Co. announced the Tiffany & Co. About Love Scholarship program in partnership with BeyGOOD Foundation and the Shawn Carter Foundation. Scholarships were funded by 100% of the proceeds from The Tiffany & Co. About Love jewelry collection, created in partnership with The Carters.

The program committed nearly $3 million in scholarships across the 2021-2026 academic years, supporting students pursuing degrees in creative fields, history, and communications with up to $10,000 scholarships each. The program supports incoming and current students interested in pursuing degrees in creative fields (visual arts, media, performance, design, etc.), history and communications. Participating HBCUs included:

· Bennett College
· Central State University
· Lincoln University
· Norfolk State University
· University of Arkansas at Pine Bluff

“We are appreciative of the support of BeyGOOD, the Shawn Carter Foundation, The Carters and Tiffany & Co.” said Dr. Jack Thomas, President, Central State University. “This opportunity is timely as our students come from many different socioeconomic backgrounds. These funds will have a tremendous effect on who we recruit and our students’ success as they move on to graduate and professional schools and into their careers.”

Scholarship Recipient Spotlight: Matthew Patterson

“BeyGOOD lifted a substantial financial burden off of me and my family during my final years of undergrad, allowing me to finish school without the constant stress of tuition weighing on me,”  Patterson said.

/'bee-GOOD/ verb

1. To give back to your community and uplift those in need. 2. To serve with kindness and generosity, ensuring that GOOD leads the way.

/'bee-GOOD/ verb

1. To give back to your community and uplift those in need. 2. To serve with kindness and generosity, ensuring that GOOD leads the way.