The Cécred x BeyGOOD Fund honors the influence professional stylists have on hair health and the importance of advocating for the salon community. Hairstylists have an immense impact on the people in their chairs. They create a sacred space where individuals can show up authentically and express themselves through their hair. BeyGOOD is proud to invest this community.

"Through my years of experience as a stylist and salon owner, I know firsthand the importance of an empowered stylist and an inclusive learning environment. With the Cécred x BeyGOOD Fund, we strive to uplift the professional hair industry and grow the salon community, while giving students and salon owners the tools they need to progress it forward," said Ms. Tina Knowles, Chair of the Board of Directors at BeyGOOD Foundation and Vice Chairwoman at Cécred.

Investment & Impact

2024 Program Impact
The Cécred x BeyGOOD Fund launched in 2024 with a $500,000 investment to support salon professionals and the next generation of hair industry leaders in California, Georgia, Illinois, New Jersey, and Texas. $250,000 was allocated to education, awarding $10,000 scholarships to 25 cosmetology students across five partner schools. The remaining $250,000 supported 25 salon and barbershop owners in the same five key markets, each receiving $10,000 grants to sustain and grow their businesses.

2025 Program Expansion
Building on the success of its inaugural year, the Cécred x BeyGOOD Fund expanded nationwide in 2025 with a $500,000 investment, broadening its reach to support salon professionals and cosmetology students across the United States.

$370,000 supported 37 salon and barbershop owners with $10,000 each. Recipients also gained access to business development tools, mentorship, and resources in partnership with the National Minority Supplier Development Council (NMSDC). $130,000 in scholarships was dedicated to 46 cosmetology and barbering students.

“BeyGOOD has profoundly impacted my journey by giving me the opportunity to finally pay for Trichology school. I have always dreamed of advancing my career and creating a place where women struggling with hair loss can find true support, care, and answers. Because of this opportunity, I am now saving to transform our Hair Salons makeup studio into a Trichology lab room. Thank you BeyGOOD for making this journey possible. Your support has not only changed my life but it has also created hope for so many women in our community who suffer from hair loss. You have helped us take the first step toward building a new place of healing,”  Barham said.