$3M in direct cash assistance was distributed to over 200 families who lost their homes in the Eaton Fire, including a generous $1M contribution from motivational speaker Tony Robbins.
Additionally, BeyGOOD hosted two large-scale distribution events, providing over 13,500 essential items to help restore everyday necessities for survivors who lost everything. Essential items included gift certificates, kitchenware, appliances, clothing, technology, toiletries, and more. BeyGOOD also hosted a wellness workshop for Altadena community leaders who were on the frontlines of recovery efforts.
All efforts were supported by the Dena Coalition, a dedicated network of community leaders, organizations, churches, and educators assembled by BeyGOOD, ensuring that relief efforts were guided by those who understand the needs of the community firsthand.
"When the fires took everything; our home, our belongings, our community, we kept hearing about all the money being raised for relief, but none of it was reaching us. Then BeyGOOD stepped in," said Eaton Fire survivor Naomi Mauvais, "This $20,000 grant was the first real support we've received since the fire, and it's making an immediate difference easing financial burdens. BeyGOOD didn't just give us money; they gave us hope."
